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Privacy Policy

This Privacy Policy describes how [London Prime Produce] ("Company," "we," "our," or "us") collects, uses, and protects information when you use our mobile application and web platform ("App", "Platform").

1. Information We Collect

We collect various types of information to provide and improve our B2B food supply services:

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Business & Account Information:

  • Company name and business registration details

  • Business contact details (address, phone, email)

  • Billing and payment information

  • Tax identification numbers (VAT, etc.)

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Personal Information:

  • Names of authorized users and account holders

  • Email addresses and phone numbers

  • Job titles and roles within your organization

  • Login credentials and authentication data

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Transaction Data:

  • Order history and purchase records

  • Payment transactions and billing records

  • Delivery addresses and schedules

  • Product preferences and order modifications

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Device & Usage Data:

  • IP address and geographical location

  • Device type, operating system, and browser information

  • App usage statistics and interaction patterns

  • Performance data and error logs

2. How We Use Information

We use the collected information for the following purposes:

  • Service Delivery: Provide and improve our B2B food supply services

  • Order Processing: Process orders, payments, and coordinate deliveries

  • Communication: Send updates about your account, orders, and platform improvements

  • Customer Support: Provide technical support and resolve service issues

  • Legal Compliance: Meet legal and regulatory obligations

  • Business Analytics: Analyze usage patterns to improve our services

3. Sharing of Information

We may share your information with the following parties:

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Service Partners:

  • Delivery Partners: Information necessary to fulfill and deliver your orders

  • Suppliers: Order details to ensure proper fulfillment

  • Payment Processors: Payment information to process transactions

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Service Providers:

  • Cloud hosting and infrastructure providers

  • Email and communication service providers

  • Analytics and performance monitoring services

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Legal Requirements:

  • Regulatory authorities when required by law

  • Law enforcement agencies in response to legal requests

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We will never sell or rent your personal data to third parties for marketing purposes.

4. Data Security

We implement comprehensive security measures to protect your data:

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  • Encryption: Data is encrypted both in transit and at rest

  • Access Controls: Strict access controls and authentication requirements

  • Regular Audits: Regular security assessments and vulnerability testing

  • Staff Training: Regular training for all staff on data protection practices

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However, no system is completely secure, and we cannot guarantee absolute security of your data.

5. Data Retention

We retain your data only as long as necessary for:

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  • Providing our services to you

  • Meeting legal and regulatory requirements

  • Resolving disputes and enforcing agreements

  • Business continuity and record-keeping purposes

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Typically, we retain data for 7 years after account closure or final transaction, unless longer retention is required by law.

6. Your Rights (UK GDPR)

Under UK GDPR, you have the following rights regarding your personal data:

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  • Right of Access: Request access to the personal data we hold about you

  • Right to Rectification: Request correction of inaccurate or incomplete data

  • Right to Erasure: Request deletion of your personal data (subject to legal requirements)

  • Right to Restrict Processing: Request limitation of how we process your data

  • Right to Object: Object to processing based on legitimate interests

  • Right to Data Portability: Request transfer of your data to another service provider

  • Right to Withdraw Consent: Withdraw consent where processing is based on consent

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To exercise any of these rights, please contact us using the information provided below.

7. Cookies & Analytics

Our platform uses cookies and similar technologies to:

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  • Remember your login preferences and settings

  • Analyze usage patterns and improve user experience

  • Provide personalized content and recommendations

  • Monitor platform performance and security

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You can manage cookie preferences through your browser settings, but this may affect platform functionality.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect:

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  • Changes in our services or business practices

  • Legal or regulatory requirements

  • Feedback from users and stakeholders

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Material changes will be communicated through the platform, email notifications, and continued use constitutes acceptance of the updated policy.

9. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

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London Prime Produce
38 hameway
East ham, E6 6HR
Email: accounts@londonprimeproduce.co.uk

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